Word: telefonini
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...underserved Middle Eastern markets. Wind, with 12 million subscribers, is Italy's third largest mobile-phone service, but it has never made a profit. Moreover, given Sawiris' focus on bringing phone service to developing countries, it's hard to see the attraction of Italy, a wealthy nation saturated with telefonini. That's one reason Sawiris is investing his own money, not Orascom's. "It doesn't fit," he acknowledges--at least not for now. Yet Sawiris can point to his record of success in unlikely places: "When I went into Algeria and Pakistan, people thought I was crazy. They still...
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