Word: telegraphe
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With the third edition of London's Sunday Telegraph safely tucked into bed, its bone-weary parent and editor in chief climbed into his secondhand Morris station wagon at 1 a.m. and headed for his Buckinghamshire country estate. Behind the Hon. William Michael Berry, 50, second son of the first Viscount Camrose, stretched 20 weeks of late Saturday nights -and the special satisfaction of having succeeded when his competitors were smugly certain that he would fail. In less than five months, the Sunday Telegraph, London's first new Sunday paper in 42 years,* has clearly established its capacity...
...introduced his new paper, designed to "fill the gap" in a Sunday field that seemed all ends and no middle-one that ranged from the cerebral approach of the Sunday Times to the News of the World, with an appeal that is blatantly visceral. At sight of the upstart Telegraph, a paper advertised as being neither "weightier than you wanted" nor "more frivolous than you fancied,'' the frivolous Sunday sheets smiled indulgently. The Sunday Times could not resist predicting that the newcomer might prove useful as a primer for fledgling intellectuals "not yet quite up to the high...
...paper has a generous Sabbath dose of straight news-to the amazement of Fleet Street, which has long been satisfied that little happens on Saturday. This month, after a gunman shot three London bobbies and then handed the story-by telephone-to the Sunday Express, the Sunday Telegraph collected information from eyewitnesses and Scotland Yard, stitched a story that made the Express's account (1 TRAP WANTED MAN ON THE TELEPHONE) sound like a Beaverbrook promotion...
Succinct Conservative. This same devotion to succinctness and the news distinguishes the century-old daily paper from which the Sunday Telegraph sprang. The Daily Telegraph, a listless, conservative has been of 84,000 circulation when Publisher Sir William Ewert Berry took it over in 1928, has surged to success on that very formula. By dropping the price of the paper to a penny, Berry put it within reach of Britain's tradesmen, tailored its contents to the middle class's conservative but aspiring tastes. Under Berry, the first Viscount Camrose, the Telegraph dispensed both news and editorial opinion...
RENSSELAER POLYTECHNIC INSTITUTE Frederick R. Kappel, president. American Telephone & Telegraph . . . . . . . . . Eng.D...