Word: telemundo
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...through a kind of ritual. We turn on the TV and that keeps her absolutely quiet while I get her milk," says Claude Johnson, with a sparkle in his eye. "So I got up last Sunday to turn on the TV, searching for cartoons, and I saw on Telemundo that Iraq had prisoners of war." The sparkle disappears...
...Medical Systems business, and barely three months into his new job, he is already casting a large shadow. Despite the sour global economy, a debilitating advertising slump at NBC and a serious downturn in his jet-engine business, Immelt paid $2 billion in October for Spanish-language TV network Telemundo...
...most Hispanic--segment of the population. Which suggests that the networks and their advertisers may be leaving money on the table. Marketing company Santiago & Valdes Solutions estimates the Hispanic market at $630 billion, and while English-language networks are facing a weak ad market, the Spanish-language Univision and Telemundo are expected to increase their ad sales from 10% to 25% this year. And they aim not just at the "Spanish-dominant" speakers but also bilingual youths. "They've grown up with Spanish music and Spanish stars," says Univision president Ray Rodriguez. "Young Hispanics are now embracing their heritage better...
There are a few signs that the major networks are paying attention too. CBS carries the Latin Grammys and in June begins broadcasting the soap opera The Bold and the Beautiful with a Spanish-language track, eyeing Univision and Telemundo's sizable telenovela audience. And last week, NBC signed a deal with Jennifer Lopez to do a music special next fall and develop a sitcom based on her childhood, even though the popular singer-actress is not expected to appear in it. The browning of TV is overdue. But it could just come about because of a different kind...
...unusual names on the back of hockey sweaters (Balmochnykh, Selanne, Satan), but Gomez still sticks out. He's the first Latino to make the NHL, and perhaps the first to try. Even though the Anchorage, Alaska, native needs an interpreter for Telemundo interviews, he's become a Latino hero. "Just because he doesn't speak the language doesn't mean he isn't proud. He's just lazy," says his father, Carlos, whose parents were illegal Mexican immigrants. "It's become such an issue that he's just burned out on it. It was never an issue in Alaska...