Word: telemundo
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...CREW FROM IT HAPPENED LIKE THIS, A PROgram on the Telemundo Spanish- language network, was after a human-interest story. They got a horror show instead. In North Lauderdale, Florida, Emilio Nunez confronted his ex-wife Maritza at their daughter's gravesite, blaming her for the girl's suicide. As ! the camera rolled, Nunez pulled a pistol from his pocket and shot Maritza 12 times...
...Cubans are coming! The Cubans are coming! That is the battle cry these days of angry Mexican Americans in the Los Angeles area. The target of their wrath: local TV station KVEA, an affiliate of Telemundo, the Spanish-language television network that hit the airwaves two years ago. Although West Coast Chicanos were at first delighted to tune into broadcasts in their own language, some gradually became alarmed at what they call the "Cubanization" of KVEA, which picks up much of its programming from Telemundo's operations center near Miami. "The programming does not reflect the linguistic, cultural and ethnic...
...market that once consisted mainly of lackluster small-circulation Spanish dailies. In 1988 the Hallmark greeting-card company bought Univision, the largest Spanish-language network in the U.S., from a Mexican media conglomerate for nearly $600 million. The year before, Saul Steinberg's Reliance Group formed rival network Telemundo, which teamed up with CNN to produce a competing evening national news broadcast...
...question the value and size of their audience. "Corporate America thinks of some poor guy living in a barrio who just came over the border," complains Estrada, who claims that half his readers make $40,000 or more annually. To combat skepticism about their ratings, rivals Univision and Telemundo last summer jointly hired Nielsen Media Research, the television ratings service, to verify their claims. Advertising dollars aimed at Hispanics peaked at $550 million last year, according to Hispanic Business, a fraction of the national total of $125 billion. "We are nowhere," admits Telemundo president Henry Silverman. But Imagen's Casiano...