Word: telemundos
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...TELEMUNDO HASN'T RESORTED to classified ads yet, but it has done the next best thing. Starting this week, in conjunction with a local community college, the giant, Miami-based Spanish-language TV network is offering a college course to train new writers of telenovelas. Those prime-time soaps, with their stories of love lost and love found, are immensely popular in Latin America and increasingly so among the U.S. Hispanic audience. Telemundo, which produces all its own soaps, has four of them on the air each weekday evening, accounting for 40% of the network's total ad revenues...
...billion, from 1997 to 2003, according to the Association of Hispanic Advertising Agencies. P&G spending has jumped 80% since 1997. Unilever, whose household brands like Surf detergent compete directly with P&G's, says it will triple its Hispanic advertising and promotional budget in 2005. General Electric, Telemundo's parent company, has identified Spanish-language TV as a strategic growth area. (Univision and Telemundo used to be the sole TV options. There are now 67 Spanish-language cable networks, from ESPN Deportes to the History Channel en Espa??ol.) To counter sluggish growth, Miller Brewing Co. signed a three...
...Part Telemundo, part Imitation of Life, Spanglish seems to deal mostly with the inevitable cultural clash between Mexican immigrants and Americans. Still, it plays itself out carefully, never dabbling in Manichean dramatics to make banal statements about assimilation. It doesn’t make light of the cultural clash, but it is never too didactic. With natural dialogue and fantastic performances, Brooks is able to show us the common situations Mexican immigrants face and how funny they...
...plus years of running NBC's entertainment programming failed to develop any real comedy or drama breakout hits. Since May he has overseen all NBC Universal's vast TV properties, including news channels CNBC and MSNBC; thriving cable networks like Bravo, USA and Sci-Fi; upstart Spanish-language network Telemundo; and the Universal TV studios. Along with his business-side colleague Randy Falco, Zucker is considered a favorite to succeed NBC Universal CEO Bob Wright...
Other trends make it even more urgent that both sides crowd the airwaves of networks like Telemundo and Univision. The Hispanic population has grown 21% in the past four years, to 39.8 million, and a bigger percentage than ever are recent immigrants who speak primarily Spanish and are open to being romanced by either party. The nation's largest minority group is expected to send 7 million to 8 million citizens to the polls, and even small shifts in the sizable Hispanic communities in hotly contested Florida, New Mexico, Nevada, Arizona and Colorado could have a crucial effect...