Word: telenovelas
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There are a few signs that the major networks are paying attention too. CBS carries the Latin Grammys and in June begins broadcasting the soap opera The Bold and the Beautiful with a Spanish-language track, eyeing Univision and Telemundo's sizable telenovela audience. And last week, NBC signed a deal with Jennifer Lopez to do a music special next fall and develop a sitcom based on her childhood, even though the popular singer-actress is not expected to appear in it. The browning of TV is overdue. But it could just come about because of a different kind...
...time the first tourist hits the sand at Sunny Isles, Peruvian TV producer Jose Crousillat has been working the phones for hours, checking on his offices in Milan and Madrid. By afternoon he is in the Capitalvision studios videotaping Guadalupe, his latest Spanish-language telenovela, seen around the globe...