Word: telephotos
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Fundamentally the warfare between Associated Press, Hearst's International News, and Scripps-Howard's Acme should be three-cornered. But last spring AP drove the other two into a defensive alliance by announcing plans for a $1,000,000-a-year telephoto system which would flash all the day's newspictures to all the AP's clients within a few minutes of their taking (TIME, May 7). A few clients have already begun to install equipment, but no date has been set for starting the service. Meanwhile Acme and International have been working hand in glove...
Last week's trade-paper advertisements rubbed it into AP unmercifully. International News's spread bluntly stated: "The Cleveland News, first newspaper to be supplied with Associated Press Telephoto, RELIED exclusively on International News Photos for first pictures of the burning Morro Castle." That jibe was mild compared to Acme's. The latter in a two-page layout showed facsimiles of the New York World-Telegram and the New York Sun the day of the disaster. The former, labeled 12:15 p. m., bore a large picture by Acme of the liner ablaze. The Sun, labeled...
...MUST FIRST GET THE PICTURE BEFORE YOU NEED A MILLION DOLLAR TELEPHOTO...
First to underwrite the telephoto project was the Baltimore Sun, which was also the first newspaper in the U. S. to install a Morse telegraph wire and a linotype machine. Other underwriters included the New York Daily News, Chicago Tribune, Chicago Times, Washington Star, Washington Post, Philadelphia Bulletin, Cleveland Plain Dealer, Cleveland News, Detroit News, Detroit Free Press, St. Louis Post-Dispatch, St. Louis Globe Democrat, Kansas City Star, Los Angeles Times, San Francisco Chronicle, Oakland Tribune, Denver Post, Atlanta Journal, Minneapolis Tribune, Des Moines Register and Tribune, Omaha World-Herald, Milwaukee Journal, Miami Daily News, Dayton News, Buffalo News...
Boomed Lawyer Neylan: "I am very sorry that it is felt necessary to dig up old prejudices to explain this telephoto matter." He referred to rising costs of newspaper production, to the demands of labor unions and editorial guilds. Then: "My heart aches for the guilds and I think they have the best claim of anybody. But why in the name of God should the newspapers get worried about Walter Gifford [president of A. T. & T.]? Have you seen the A. T. & T. balance sheet . . .? If this plan is generally adopted none of us will have an advantage...