Word: telethon
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...last week alone, most of it on TV. The deeply divided Democratic Party began to show signs of belated unity. Humphrey wound up his campaign odyssey of more than 98,000 miles amid laughter, with a triumphant Los Angeles parade and a four-hour telethon with Edmund Muskie. Humphrey flew home to Waverly, Minn., during the early hours of Election Day to vote in Marysville Township, his home precinct, which gave him 385 votes to Nixon's 128 and 15 for Wallace...
...Extra Effort" or a "three-week blitz." Placing unprecedented emphasis on electronic campaigning, Nixon will buy ten quarter hours of network radio, take an hour of prime-time TV for a rally at Madison Square Garden Oct. 31, and purchase four full hours of prime time for a TV telethon from Los Angeles on election eve (two hours for the East, two for the West...
JANUARY--President Johnson ("seeking to gather from all America all that is great," according to Press Secretary George Reedy) prepares an inaugural exactly the same length as the Gettysburg address. Drawing on another American tradition, the telethon, he takes 6 hours and 37 minutes to deliver it. In the speech, Johnson stresses the War on Poverty and lashes out at "those centers of population in this beloved country where the disparity between the rich and the poor is only too evident, where evil is inevitably spawned to clog the bloodstream of our nation. These centers --suburban Phoenix, suburban Los Angeles...
...Scott Bandwagon," with a large and vigorous campaign staff whose average age is about 30. Despite a lag in contributions to the state Republican Committee this year, Scott's campaign is expected to be the most expensive in the state party's history. He has, for example, conducted live telethon question-and-answer sessions in every major city...
Nixon has zigzagged 18,000 miles across the state, most recently whistle-stopping from Santa Cruz to San Diego in a "Victory Special" train. He has squeezed some 163,000 hands, withstood 15 solid hours of more-or-less random questions from telethon viewers. He has livened his rallies with glamorous girls, organized everything from "Giant Fans for Nixon" to "Veterinarians for Nixon"-headed by the vet who cares for his dog Checkers...