Word: televi
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Dates: during 1961-1961
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Yoshida early pushed Dentsu into radio and television production. In Dentsu's television studios, agency scriptwriters grind out soap operas, mystery thrillers (Mr. Himana Steps Out) and easterns (about sword-swinging samurai). By pio neering in commercial radio and televi sion, Yoshida was elected to the boards of 20 broadcasting companies-a fact that gives Dentsu a big edge in placing its programs and commercials...