Word: televisionland
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...dragon of televisionland is the Nielsen ratings service, and this spring its foes gleefully thought that they had found a white knight to slay it. Their champion was Richard ("Rex") Sparger, an ex-reporter and former Oklahoma state legislator, who boasted publicly that he "could make a hit of a show that was a failure." He also claimed that he had kited the ratings of four programs, notably last February's CBS special An Evening with Carol Charining...
There are millions of duffers in televisionland who delight in watching an expert at work - and if the expert muffs or fluffs, so much the better. The latest program with big duffer appeal is Championship Bridge, run weekly on film over 175 ABC stations by Bridge King Charles Goren (TIME cover, Sept. 29, 1958), and most of its ingredients are about as easy in TV production as a lay-down slam...