Word: televisionâ
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...U.S.S.R. is the number of its movie theaters: there are 154,000 of them, which is 58% of all the cinemas in the world. The U.S. is second with only 16,000. One reason for this amazing proliferation is that Soviet doctrine?especially before the advent of television???emphasized film as a medium of propaganda and indoctrination. Another and perhaps more important reason is that the Soviets are eager for any entertainment as a relief from boredom...
...jungle heat of August still hung on, Jimmy Carter was tanned and rested from his long midsummer idyl and eager to go. When the word came that the debates were on?that he would be able to meet Gerald Ford face to face while tens of millions watched on television???Carter was delighted, confident that he would do well in the duels that could decide the campaign...
...fact that the U.S. has begun to understand, and to measure, TV's power over the imagination as well as over behavior. It is, of course, irresponsible to make TV the heavy in every social psychodrama, from urban uprisings to the Viet Nam War. Yet who can dispute that television??day and nighttimeis a child's sixth sense of the world? Watching a child wide-eyed before the screen, who can doubt the anecdote of Plato's cave, where creatures were chained forever watching shadow play, while the true world moved outside...
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