Word: televison
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Should marriage vows cover more than five years? Must infants be so swaddled? Need adolescents feel guilt? Before televison cameras, on hundreds of lecture platforms, in thousands of lines of print, Margaret Mead emphatically doubted it. Flouncing her cape, thumping her cherry-wood walking stick and shouting, "Fiddlesticks!" (her battle cry against cant), she became one of those native oracles, full of cranky common sense and hearty exhortation that Americans cannot resist...
Such "brandstanding," as public relations types call it, is fast gaining favor as a hot way for more and more companies to promote their names and products. Chief reason: the steep rise hi the cost of advertising in the mass media, particularly televison. This year about 1,000 corporations sponsored events of one sort or another, vs. some...
Satcom III-R carries so many big programs that practically every cable operator in the country has a dish to pick up its signals. As a result, says John Tagliaferro, president of Hughes Televison Network, "if you get access to one of those transponders, you have reached 90% of the cable homes in the country." Tagliaferro's company, a subsidiary of Gulf & Western, is not on Satcom III-R, but he wishes it were. The company rents four transponders on several Western Union Westar satellites and sells time on them to customers seeking temporary services, primarily for sporting events...
Beaver however, was different from the extended televison family of Rustys, Juniors, Buds and Kittens: he seemed real. The world of Beaver, notes Mathers, "was seen through the eyes of a child." To the Beav, adults were an alien and slightly comical species whose rituals could be observed and mimicked. Other television children were passive; problems happened to them. Beaver actively courted trouble. He brought home live snakes, fell into a steaming billboard soup bowl, and cut his own hair so that he resembled a precursor of punkdom. Beaver was not streetwise, he was backyard-wise. He was good...
...interesting software, the videodisc player's consumer popularity awaits the creation of enticing disc software and increased awareness of the computer in the home. It should be understood, says M.I.T.'s video wizard An drew Lippman, that "the videodisc is peripheral to your personal computer, not the televison set." And that the admonition "Look but don't touch" applies to oil paintings, not TV screens...