Word: telle
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Dates: during 1940-1949
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Most of you know that TIME conducts a serious and continuing program to interpret to our advertisers, the market that TIME reaches. Occasionally, as a change of pace, we tell our story via an unstatistical brochure like The Sultan's Choice, some excerpts from which are reproduced here in the hope that you will have fun with them...
...timers still remember that his Zev was "fat as a pig" the day he won the 1923 Kentucky Derby. Hildreth's superstitious aversion to cameras and black cats is something that Jones has no time for, but he shares his predecessor's ability to glance at a horse and tell how it feels. On the way to the track for a morning workout, he frequently flabbergasts an exercise boy, as Hildreth used to, by saying "Take that filly back to the barn...
...keeping horses high in flesh, Missouri-style, is so fundamental that many horsemen pay little heed to it. The secret: hay. When the feed man delivers a bale that doesn't strike Ben's fancy, back it goes. "I can smell hay, or feel it in the dark, and tell whether horses will like it," he says...
Family Stand-Off. Not long after Whirlaway was retired to stud, in 1943, Ben himself began to talk about retiring. Diabetes and the strain of 40 hectic years on the track was beginning to tell...
...then "promoted" him to church editor of the Cleveland Press, Stewart felt like a fattened turkey under the ax. To Stewart, who had been night editor, sports editor and state editor of the Scripps-Howard Press (circ. 282,000), the promotion seemed a polite way of telling him that he was through. Like most daily newsmen, he thought a church editor was farther away from the news than any real journalist should ever get. For several days Stewart groused about his lot. Then he got an idea from St. Matthew ("I was a stranger, and ye took...