Word: tells
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Kumo may be just as good as Google, though the latter (and largest) search engine keeps improving and adding to its functions. It is far too early to tell whether Microsoft can pick up new users even if its product is 99% as good as Google in the eyes of most people who look for things online. A cult has developed around Google - including the company and the product - just as it has around Apple (AAPL) and its Mac and iPhone products. Loyalty is not always a by-product of function, though function often creates loyalty...
...that its future may have almost nothing to do with whether search results get more accurate. Google's information is already more than adequate for the huge majority of people who want to find information online. At some point, and that point has probably been reached, people cannot tell the difference between flying in an airplane that is at 32,000 feet and one that is flying 1,000 feet higher. The change in perspective means nothing to them. All they know is that they are as high as they have to be to get where they are going...
...chip business. Intel (INTC) and AMD (AMD) make semiconductors that are so powerful, very few PC buyers can use all of their computational power. A lot of what the chips can do is wasted. Upgrading to a more powerful processor does not mean much to people who cannot tell the difference. That leaves a few corporations and people who play complex video games as the only discriminating buyers of PCs with ultra-powerful processors. Just three or four years ago, the difference between one generation of semiconductor and another meant something to the casual PC user. The chips...
...search engine is a tremendous risk at this stage because it's remarkably expensive to build and market one that has any chance in the mass market. To make the proposition harder, not only do people prefer Google to other products, but also most people are not able to tell whether a search product coming to market now is better. Good is so excellent that it is not good anymore...
...existence of a GPS system that keeps track of people's locations gets into the tricky moral issue of lying. Pre-GPS, people would tell lies about why they were late all of the time. There may not have been much harm in it, especially since it was hard to verify whether someone's claim was true. (See a story...