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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...Brown’s true test of bipartisanship will come when he casts his vote in favor or against a number of larger pieces of legislation—including those focused on health-care, immigration, climate change, “Don’t Ask Don’t Tell,” and financial regulation, to name a few. We encourage Brown to choose carefully in these upcoming votes and to carve out an identity as a bipartisan senator in the future. As a Republican representative from historically Democratic Massachusetts, he has unique potential to bridge the ideological divide...

Author: By The Crimson Staff | Title: Much Ado About Nothing | 3/1/2010 | See Source »

...placed arts in the context of a lot of different things,” Elkin said after the speech. “It was really hard to tell from his answer what specifically was their plan for the arts...

Author: By Laura G. Mirviss, CRIMSON STAFF WRITER | Title: Secretary of Education Calls For Reform | 3/1/2010 | See Source »

...President Obama has drawn the American automobile industry back from the brink, protected equal pay for women, launched innovative education reforms, expanded health-care to four million children, begun the decommissioning of Guantanamo Bay and ending of “Don’t Ask, Don’t Tell,” and put the first Hispanic on the Supreme Court. Iraq is stable, and the troops will be on their way home, and additionally, Afghanistan has become the rightful focus of the U.S. military. I could...

Author: By Jacob Cedarbaum | Title: All This, We Will Do | 3/1/2010 | See Source »

...been a long time since liberals have treated Lieberman with anything but scorn; however on an issue dear to many of them, he came through. He announced on Feb. 22 that he would soon unveil his bill repealing the "Don't ask, don't tell" ban, and aides say he is in final negotiations with an unnamed Republican Senator to become a co-sponsor. It is the latest bit of cooperation between the President and the man the party nominated to be its Vice President a decade ago. Over the past year, Lieberman has rounded up votes and searched...

Author: /time Magazine | Title: Can the Democrats Forgive Joe Lieberman? | 3/1/2010 | See Source »

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