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Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing...

Author: /time Magazine | Title: Word on the Street | 4/12/2007 | See Source »

...among other proposals. “It’s an issue that affects a lot of students, whether severely or mildly, and students told us that mental health issues resonated with them during the UC election,” Petersen said. —Staff writer Shoshana S. Tell can be reached at stell@fas.harvard.edu...

Author: By Shoshana S. Tell, CRIMSON STAFF WRITER | Title: Bipolar Scientist Shares Story | 4/12/2007 | See Source »

...assessment of the effect your issues had on your ability to manage your academic work.” In an attempt to save myself, I attended a one-shot meeting with a UHS mental health provider I had never met and bared my soul to convince this doctor to tell a University administrator about my debilitating mental health issues, who would then pass along the information to an unknown number of administrators. I found it sadly ironic that my first interaction with therapy at Harvard was bureaucratic and formal. No one at Harvard had encouraged me to seek help...

Author: By Ryan A. Petersen | Title: Breaking the Silence | 4/12/2007 | See Source »

Another way in which students can promote their own mental health and that of their peers is to participate in peer support groups or events. The Mental Health Advocacy and Awareness Group holds regular events promoting such interactions, including the recent Tell Your Story Day and Mental Health First Aid program, as well as a weekly peer support group. Community Health Initiative Representatives hold study breaks and events through the houses. Organizations such as Christian Impact hold forums and host speakers on topics of student mental health...

Author: By Susan L. Putnins | Title: My Prerogative | 4/12/2007 | See Source »

...time agonizing over some non-critical detail that they can’t move on to other important tasks, or they miss out on the opportunity to think deeply about the topic. Perfectionism here interferes both with meaningful learning and with successfully accomplishing one’s goals.Some students tell me that they are driven to succeed, but there is a distinction between having drive and being driven. Driven, perfectionistic students can be especially vulnerable to academic and personal difficulties such as writer’s block, performance and social anxiety, stress, compulsive behaviors, and depression. A relentless focus...

Author: By Jennifer C. Page | Title: Perfection Out, Failure In? | 4/12/2007 | See Source »

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