Word: temperatureâ
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Dates: during 2006-2006
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Adidas, Nike, Champion, Russell and Reebok have long bridged the gap between competitive sports and casual activewear. But increasingly, consumers want both function and fashion from their sportswear. Clothes need to do something?stretch, fight odor, wick moisture, regulate temperature???and look good as well. "We always saw athletic wear and style as mutually exclusive," says Julee Bean of Adidas. "And they don't need to be. You can wear our product in the gym but also wear it to get a latte and still look...
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