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...Changes. GM began customer research during the teapot tempest over freewheeling. Every executive in the industry had positive ideas on the subject; Buck Weaver, then on Alfred P. Sloan's personal public relations staff, wondered what the public thought. On his own he sent a questionnaire to a few hundred automobile owners. Some 60% voted for freewheeling. Then a few months later a second questionnaire showed that only 50% wanted it on their cars. GM abandoned freewheeling. It still took Weaver some time to persuade the company that a regular customer research department was warranted. Allowed...

Author: /time Magazine | Title: MOTORS: Thought-Starter | 11/14/1938 | See Source »

...claims that the recent outburst is "more than a tempest in a teapot" resulting from the local politicians' desire to protect their system from the inroads of the type of scientific municipal government recently sponsored by Dean Landis in the Plan E charter referendum...

Author: NO WRITER ATTRIBUTED | Title: ATTACKS HARVARD'S TOWN-GOWN TIE-UP | 11/12/1938 | See Source »

More than a routine teapot tempest, this controversy stirred art professionals in the U. S. to weighty social thoughts, produced such ringing cries as that of Editor Alfred Frankfurter in Art News: "There is involved here a principle which far transcends the museum purchase. ... It is the principle of the right of a cultural institution ... to exist on behalf of the public without political interference or dictation." Meanwhile, political interference and dictation throve mightily over half the continent of Europe. Critics these days are inclined to credit Adolf Hitler with intense political intelligence, but to a big majority...

Author: /time Magazine | Title: Art: Politico-Esthetics | 10/17/1938 | See Source »

This touched off such a tempest of applause by M.P.'s as the House of Commons has not heard for a generation. Labor and Liberal opposition leaders joined the crowd of M.P.'s who rushed up to shake Neville Chamberlain's hand and tell him how relieved they and their constituents were that now Britain would not be bombed. But Anthony Eden was seen to walk out, unsmiling, white-lipped...

Author: /time Magazine | Title: Foreign News: Four Chiefs, One Peace | 10/10/1938 | See Source »

SIBELIUS: SYMPHONY No. 4, IN A MINOR: LEMMINKAÏNEN ZIEHT HEIMWARTS; INCIDENTAL MUSIC TO THE TEMPEST (London Philharmonic, Sir Thomas Beecham conducting; Victor: 14 sides). Volume 5 of the six-year-old Sibelius Society's definitive edition. The smoldering, cataclysmic Fourth Symphony is generally regarded as Sibelius' masterpiece, and Beecham's Londoners play it with devotion. Gaunt and enigmatic to those not familiar with Sibelius, it improves wonderfully with repeated hearings. The items that follow are lesser, lighter, more ingratiating. Neither is available as a separate recording...

Author: /time Magazine | Title: Music: June Records | 7/4/1938 | See Source »

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