Word: tempt
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Dates: during 1960-1969
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...president of the Baltimore & Ohio Railroad, Jervis Langdon Jr., 59, is a realist as well as a third-generation railroader: he takes a train out on business trips but flies home to save time. To tempt other businessmen to ride the rails at least one way, Langdon's B. & O. last week announced a 31% cut in some first-class fares between Eastern cities and the Midwest. If the lure fails, the B. & O. will move to end its money-losing passenger service. This kind of pragmatism, coupled with assistance from the Chesapeake & Ohio that controls...
Morris speaks feelingly of brotherhood, but what he practices is more like Big Brotherhood, the slightly proprietary snobbism of a global planner confined to one squalid room and one underdeveloped mentality. He is a demon of uplift ("talking helps") and tries to tempt Zach's palate with a wedge of pie in the sky-a farm the two brothers will buy and work. But Zach, a man of profound instinctual sanity, is slow to sublimate. "I'm sick of talking, man, I want a woman," he says. Morris fobs him off with a pen pal ("18 years...
...Come On, Choo Choo!" Florida's six jai alai frontons tempt fans with drinks, dinners, dames-and enough pageantry to make Nero jealous. At the world's biggest (capacity: 6,000) and costliest ($4,500,000) fronton in suburban Miami, customers do not even have to leave their upholstered seats to get taken to the cleaners-pretty girls in green and gold uniforms prance up and down the aisles collecting bets...
...Republicanism, puts himself "somewhere between Goldwater and Rockefeller, but probably on the liberal side." He turned down an offer to run for the U.S. Senate last year "because the company wasn't quite mature enough to leave alone then." Idahoans suspect that his high ambitions will in time tempt him out onto the stump...
...increase last week? The Fed believes that the recent flurry of stock splits and dividend increases has at last begun to tempt many small investors back to the market, and it wants to protect them from going too far out on a limb. Loans for stock purchases have jumped 43% in the past 16 months to $6.9 billion. While this is little more than 1% of the value of the shares on the New York Stock Exchange, the Fed figured that the upward trend meant it was time for tightening, and felt that the market was strong enough to take...