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Word: tempting (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...VATICAN The church condemns ads that shock, titillate and tempt--but will Calvin Klein listen...

Author: /time Magazine | Title: Notebook: Mar. 10, 1997 | 3/10/1997 | See Source »

What's the answer? The torch must be passed to a new generation of metaphors, fresh enough to tempt the disengaged electorate to pay some attention to the political discourse. This means nothing--absolutely nothing--from the strip-mined hills of baseball, football, basketball, boxing and gambling. We must turn elsewhere...

Author: /time Magazine | Title: VOTE FOR NEW METAPHORS! | 10/28/1996 | See Source »

...catcher involved as the only player who faces the field and sees the whole game; he presides as a masked god squatting. The pitcher's role is slyer than the batter's, but the batter's is more human. The pitcher plays offense and defense simultaneously. He labors to tempt and to deceive. The batter cannot know what is coming. He can go down swinging or looking and be made to look the fool. Yet he has a bat in his hands. And if all goes well and he can accomplish that most difficult feat in sports by hitting...

Author: /time Magazine | Title: BASEBALL: THE LIGHT OF WINTER COMING | 8/19/1996 | See Source »

...hope will be empires built on a brand name. "I'm no longer a restaurateur," Earl declares in an accent from the Robin Leach school of elocution. "I'm in the business of building trademarks." That's one reason why each restaurant is designed with a merchandise shop to tempt customers to buy such must-have souvenirs as jogging suits, $20 T shirts or baby baseball togs. Or a $399 leather jacket--just add it to the food bill. The logo gear is far more profitable than the edibles, with a markup as high as 200%, compared with...

Author: /time Magazine | Title: HUNGRY FOR THEME DINING | 7/22/1996 | See Source »

...peace. Labor and the U.S. have operated on the principle that Syrian President Hafez Assad wants above all to regain the Golan Heights taken by Israel in 1967. But Labor's offer to hand back the territory if sufficient security arrangements could be worked out was not enough to tempt Assad into giving Israel the full, open peace it demanded in return. Netanyahu thinks Assad might be persuaded to stop harboring terrorist groups, but aside from that, he's not much interested in negotiating a full treaty. If not, so what? The Syrians have kept talking so far largely...

Author: /time Magazine | Title: THE RIGHT WAY TO PEACE? | 6/10/1996 | See Source »

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