Word: tempts
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Dates: during 1980-1989
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...hottest buzz word on Madison Avenue is fast becoming perestroika. The latest sign of Soviet chic: Moscow unveiled an ad campaign last week to lure U.S. business travelers onto Aeroflot, the national airline. Created by Miami's Kelley Swofford Inc., the ads tempt Americans with "perestroika perks" ranging from complimentary nights in a Moscow hotel to a free Mont Blanc pen "to sign your deal with the Russians...
...same time, Western influence is painfully limited. Too bold an intervention might tempt the eager reformers like Hungary and Poland to go too far and court Soviet repression. At bottom, though, the West simply lacks the power to order the universe that it wielded...
...only one known to make a complete meal out of sweets. Gail Beck and Barbara Peck periodically order desserts as main courses in New York City's Oyster Bar & Restaurant in Grand Central Station, which lays out a whole table of alluring confections to tempt its mostly seafood-eating customers. "We wear sunglasses when we do that," says Peck, who wouldn't want to run into her diet doctor. "And walk in backward," adds Beck...
...after all, never make mistakes. We never cheat to get ahead. Temptation does not tempt...
...Pigeon River. In May, after EPA tests detected tiny traces of cancer-causing dioxin in fish from the Pigeon, the survivors of one husband and wife, who died of cancer within a month of ! each other, filed a $6 million wrongful-death suit against Champion. The dioxin controversy may tempt Cocke County to take a second look at the compromise plan to improve the Pigeon's color. For the moment the Tennesseans are awaiting further EPA tests, due this summer, that might provide some answer to an urgent question: Does the Pigeon not only stink but actually kill...