Word: tempur
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Dates: during 2000-2009
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...floor level, and the mattress Tempur-Pedic. And again, the cubes appear. Pinker arranges his shirts and clothes in cubes. He points out a favorite shirt with “Science is Sexy” emblazoned on the front...
Jean Corriveau, the company's founder and owner, says the product has gone beyond early adapters and "green" retailers. "Now we go head to head against mainstream brands and specialty mattresses like Tempur-Pedic and into traditional bedding stores which, three years ago, would have been unthinkable," he says. "That's where the growth is now, in mainstream stores that want something more unique." Green Sleep's best-selling Vimala mattress retails for about $5,000, including the foundation. Thirty-five retailers and spas carry Green Sleep...
...tailor Ozwald Boateng, holding eponymously branded swag like socks and cuff links. First-class passengers on cross-country Continental flights are wooed with fragrances by Prada and Ghirardelli chocolates. United has given premium flyers bags packed with hundreds of dollars' worth of goodies, including luxury toiletries, snacks and teas, Tempur-Pedic pillows and advance copies of books like Digital Fortress, by Dan Brown. Some customers have even paid to change flights to get the bags, says a United rep. Now if they'd only pass a few back to the folks in coach. --By Jeninne Lee-St. John
...detractors will argue for quality over quantity: in the few hours they have to party, they really party, and when they do crawl into bed, they’re crawling into a king-size Tempur-Pedic rather than a raggedy futon. They have a point. In taking a lower-paying job, you may have to live in Brooklyn instead of the West Village, drink Miller instead of martinis, and—gasp—cut coupons rather than shell out $50 for Sunday brunch. And granted, this lifestyle will probably be a little bit less...
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