Word: ten-second
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...Britain, where more than 6,000 were killed, 300,000 injured in traffic accidents last year, a Church of England clergyman had a similar message for motorists. Vicar Vyvyan Watts-Jones of Darlaston's All Saints Church suggested a ten-second prayer to be pasted on dashboards and to be read before each trip: "Help me, O God, as I drive, to love my neighbor as myself, that I may do nothing to hurt or endanger any of your children. Give my eyes clear vision and skill to my hands and feet. Make me tranquil in mind and relaxed...
...tune of I Know That You Know, a 45-voice chorus roared out the "Buy" song 1,000 times over radio and TV in recession-racked Detroit (see NATIONAL AFFAIRS) in the past fortnight. Following through, the city's radio stations contributed 10,000 ten-second spots, exhorted Detroiters to "Buy now!" Newspapers ran banners on advertising pages: KEEP DETROIT DYNAMIC-BUY NOW. Everyone pitched in for a civic crusade to buy Detroit-and the auto industry-out of its depression...
...successively plugged a vodka, a brand of rainboots and a bourbon on a five-minute, five-a-week local show called Punch Line last week, NBC's Manhattan station WRCA clamped down, announced that it would dock Baylos' $1,000 salary by $675-the price of three ten-second advertising spots. "It was a flagrant violation of policy," explained NBC. "We hope to teach him a lesson." Cried Baylos: "It was only a joke. Why do they pick on a broke little guy like me and never bother the big boys...
...first half displayed some of the dullest basketball since the institution of the ten-second rule some twenty years ago. The Crimson scored first when Bob Bowman sank a foul shot at 0:25, and the 1-0 score lasted for another ten minutes. At the 1:45 mark Bob Barnett noted that Middlebury was playing back in its zone defense, and started to dribble the ball at mid-court. He exchanged quick passes with Bob Hastings at 2:45 and 4:30, dribbling in the meantime, and then held the ball in his hands for the next five...
Norm Bruck, a potential ten-second sprinter as a freshman, is laid up with his foot in a cast. Bob Morrison, a strong quarter miler, is out ill, and other members of the undefeated freshman team have just not worked out conscientiously...