Word: tendersweet
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...restaurants have not tried to match the marketing razzle-dazzle of such newer competitors as McDonald's and Burger King. Also, their prices are as robust (a "Tendersweet Clam Plate" goes for $4.75) as their food is plain. As one old saw puts it, "Howard Johnson's ice cream comes in 28 flavors and its food in one." In motor lodges the company has fallen behind the quality standards of such major rivals as Holiday Inns and Marriott. Though the company has had record sales and profits for four years running -1978's earnings were $33.6 million...
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