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Another cause of idea malfunction, Sindell believes, is that we tend to see things through a haze created by our own limited personal worldview. To get to the bottom of whether a given idea has any real merit outside our own heads - or outside the lab or conference room, where a team may have been sweating over it - Sindell recommends continually asking, "Why?" As in, "Why is this a good idea?" To each subsequent answer, he says, ask "Why?" again, until you've gotten down to the bedrock that underlies your assumptions. Then look at your idea again...

Author: /time Magazine | Title: How to Turn Good Ideas into Blockbusters | 5/28/2009 | See Source »

...higher risk of gestational diabetes and hypertension in the mother. And because most women fail to shed all their pregnancy fat, the additional weight can lead to an increased risk of postpartum obesity, along with elevated risks of heart disease and stroke. Babies delivered by obese women tend to be born bigger, earlier and by Cesarean section. And many studies suggest that a mother's gestational obesity predicts later weight problems in her offspring. One recent study conducted by researchers at Harvard Medical School found that among nearly 12,000 children and teenagers, those whose mothers gained more than...

Author: /time Magazine | Title: Tough Weight Guidelines for Obese Mothers-to-Be | 5/28/2009 | See Source »

...have to have a higher class of African Americans, that recognize the value of fruits and vegetables," he recalls thinking. Real estate was too expensive in neighborhoods like Bronzeville and Hyde Park, which boast high concentrations of black professionals. At the same time, he observed that many Latinos tend to have large families and buy fresh fruits and vegetables more frequently than blacks and the general population. So he settled on a vast, 35,000-sq.-ft. building that had been abandoned by a national supermarket chain about 15 years ago. It's in a largely Mexican-American neighborhood known...

Author: /time Magazine | Title: Can America's Urban Food Deserts Bloom? | 5/26/2009 | See Source »

...members of the players' union. Says Karcher: "Her ruling gave the union the authority to negotiate terms on behalf of amateur players, taking them out of the anti-trust arena and keeping them in the labor arena. Both decisions, at least in the sports area, tend to suggest she is pro-labor...

Author: /time Magazine | Title: How Sotomayor 'Saved' Baseball | 5/26/2009 | See Source »

...Chinese basketball needs all the help it can get. Talented players like Yao or the New Jersey Nets' Yi Jianlian tend to go abroad at the first opportunity. Games back in the Chinese Basketball Association league are uninspiring, hampered by poor coaching and a system focused more on rote drills than innovative play. Street play has picked up in recent years in Beijing and Shanghai, but that has yet to translate into a flood of dynamic national players. Despite its home-court advantage in Beijing last year, the Chinese Olympic hoops team made it only to the quarterfinal round before...

Author: /time Magazine | Title: Will China Play Ball with the Cleveland Cavaliers? | 5/26/2009 | See Source »

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