Word: tenebruso
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Dates: during 1980-1989
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Detroit carmakers, reeling from the worst year for auto sales since 1961, have been hardest hit by the strike. They had hoped to use the fall games to help boost business. Chrysler, for example, had allocated at least $15 million for professional football advertising. Says Bill Tenebruso, senior vice president of Kenyon & Eckhardt, the New York City ad agency that handles the Chrysler account: "The strike has hurt us a great deal. You really can't replace the football audience. You can try, but it's almost impossible to do." Sums up Thomas Staudt, general marketing manager...
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