Word: tennesses
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Dates: during 1950-1959
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...tiny staff of clerks, is a kind of clearing house for economic relations between 15 "recipient" nations of Southeast Asia and six "donor" nations-the U.S., Britain Canada, Australia, New Zealand, Japan, Since the plan was started in Ceylon nine years ago, primarily as a mutual-aid forum of ten British Commonwealth nations, it has become the accepted regional headquarters for development plans affecting a quarter of the world's population. In that time $6 billion in foreign aid has been pledged to its member countries-nearly $5 billion of it from the U.S. About two-thirds...
They had their problems. Don Newhouse, 30, son of the Oregonian's, Owner Samuel I. Newhouse, read from a manual while helping to keep the presses running ten hours a day. Harry McLain, the Journal's vice president in charge of sales, complained that some of the workers were being careless with ads; he took over, promptly pied a full-page ad. Since the printers had taken their tools with them, Oregonian Editor Robert C. Notson had to use a tiny screwdriver from his key ring to punch leads between the linotype slugs on Page...
...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
Communism & Islam. Inevitably, the Rev. Nicholas Bhengu is known throughout Africa as "the black Billy Graham." In fact, Bhengu's manner and technique are unlike Graham's; he uses no publicity or promotion to advertise his campaigns, and his only assistance is a ten-member choir of amateurs supplied by the churches of his mission. His platform presence is almost subdued. But whether he is talking to black audiences or white, Bhengu weaves a spell no less effective than Billy...
...study in Italy, she got her big break in 1956 when she won the title role in an Italian TV production of Butterfly. Overnight Italy claimed her. "A voice of the sweetness and brilliance of our heavens!" wrote the Carriere della Sera critic. Voted one of Italy's ten most beautiful women, Soprano Moffo was soon singing in major European opera houses, was signed by the Chicago Lyric Opera in 1957. She had turned down two previous offers from the Met on the ground that the proposed schedule demanded too much of her time. (This season she will appear...