Word: tennised
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Dates: during 1970-1979
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The tennis boom fades
Only five years ago, tennis was booming. Top players were getting seven-figure contracts to play with pro teams, big companies were fighting to sponsor tournaments, and TV networks were broadcasting even routine matches. On the amateur level, a game that could claim just 14 million adult regular players in...
Team tennis is dead, and the networks have sharply cut their coverage of matches. Philip Morris no longer has its Virginia Slims circuit, once the keystone of the women's tour. Fully one-third of last year's corporate sponsors for the U.S. Open, which is held every...
Joe Fenton, a marketing vice-president at AMF/Head division, explains that the game is "solidifying its base among dedicated tennis players-people who take to the sport as a sport, not as a fashion." Many of those who tried tennis during the boom times but found it tough to master...
What's your pleasure? A "steel pianist" who plays Beethoven's Für Elise on the cut-off top of a 55-gal. oil drum? Step right up. A conga drummer with a silver earring in one nostril and a red gem in the other, or a...