Word: tennised
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Nadal's manager, Carlos Costa of the management company IMG, says the young champ is ready to grow up. The role model, again, is Federer, who has positioned himself as an elder statesman of the tour and whose exquisite touch on the court and advertiser-friendly image as a trilingual...
Playing the Game Spend a few days with Nadal and it becomes clear that the changes he is making to his game are part of a wider makeover that he and his handlers have planned for 2009. At the center of these changes is the desire to project a more...
That day may be some way off. As part of the campaign to rebrand Nadal, Nike announced last summer that the player would wear a new line of attire at the U.S. Open. Nadal normally wears knee-length shorts and a sleeveless shirt - a trademark pirate costume loved by fans...
Could changing tennis's most unique and effective specimen backfire? Nadal will never lose certain aspects of what makes him so effective: his pugilist spirit, and the ability to impose his muscular game on more talented players. But so much of his success stems from his resistance to tradition that...
And while sponsors may want Nadal to become a man, he needs to be his own man. Fans love Nadal because he seems so real. Even his most deliberate calculations - to pick up the racquet in his left hand and hit the ball in a way nobody has before - seem...