Word: tenniswear
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Dates: during 1980-1989
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...being trampled!" shouts Borg's mother, as she is shoved toward a rosebush on her way out. But the crowd is delighted with the dazzling scene: the world's finest tennis player and, at his side, a native daughter, radiant in a jewel-encrusted gown by Tenniswear Couturier Ted Tinling; it cost, they say, $8,000-four times the average Rumanian's yearly salary. "Long life!" chants the choir, and the couple heads off, this time in a flower-festooned oxcart, into...
...commission on each Borg model racquet sold, also must provide the star with the 30 or so $75 racquets he takes with him to tournaments. In Australia, he endorses Bancroft racquets for another $90,000 or so a year and all the racquets he can break. Fila, an Italian tenniswear firm, gives him approximately $500,000 a year and the shirtts on his back. VS Strings antes up more than $25,000 a year and lots of gut to keep Borg's tension high. In his togs, Borg is virtually a walking billboard...
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