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...Giant Tensor. There has always been a feedback between the "fine" and the "applied" arts, and some Italian designers approach this in a deliberately eclectic and unsettling way. Thus Claes Oldenburg's funky gigantism is parodied in Gaetano Pesce's "Moloch" floor lamp: a tensor desk light enlarged to a height of 9 ft. And, just as many a Victorian bronze looked better with a lampshade than as sculpture, the use of neon tubing becomes laconically appropriate in Ettore Sottsass's "Asteroid" lamp. What goes on with such designers is not a passive borrowing of fine...

Author: /time Magazine | Title: Modern Living: Italy's Dynamic Furniture | 5/29/1972 | See Source »

...Claes Oldenburg's gigantic, canvas-covered Ice Cream Cone and Falling Shoestring Potatoes, and his plaster Pecan Pie. They poked their fingers into the spongelike walls of Harold Paris' Pantomina llluma, a "feelies" room containing $10,000 worth of molded, twisted and flat rubber and polyurethane, tensor lights and stainless steel. Grandmothers cheerfully took off their shoes to clamber around in Lucas Samaras' glittering, mirror-encrusted Alice-in-Wonderland rabbit warren, Corridor, 1967. Hippies gazed dreamily through the barred door of Edward Kienholz's The State Hospital into a Lysol-scented interior where lay the pathetic...

Author: /time Magazine | Title: Sculpture: White Wings in the Sunlight | 5/12/1967 | See Source »

...that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...

Author: /time Magazine | Title: Advertising: The Bite Behind | 7/15/1966 | See Source »

Applied Mathematics 206, "Tensor Analysis and Applications," will be one of two new course in its field. Carl E. Pearson, assistant professor of Applied Mechanics, will give Applied Physics 285, "Advanced Thermodynamies," and Bruce Chalmers, Gordon McKay Professor of Metallurgy, will teach Engineering Sciences 190, "Engineering Materials...

Author: NO WRITER ATTRIBUTED | Title: Twelve Fields Will Offer 59 New Courses | 5/2/1955 | See Source »

...turn came one day in class when a graduate student named Wayne Overman began asking the professor some knotty questions about tensor density, an esoteric aspect of upper-story mathematics. To Overman's surprise, Yates seemed completely unaware of an outstanding German authority on the subject, and more surprising still, he had precious little knowledge of technical German terms. So Student Overman took it upon himself to look Yates up in American Men of Science. Sure enough, Yates was there, Ohio degrees and all-but he was listed as a research director of the Pure Oil Co., a Chicago...

Author: /time Magazine | Title: Education: The Compulsion | 3/15/1954 | See Source »

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