Word: tente
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...technicians, scientists, and other specific groups. To advertisers, who pay high space rates, McGraw-Hill plugs the theme of a select audience, e.g., a tire manufacturer is assured that his ad in Bus Transportation will be read only by bus company executives, municipal officials, etc. "We put up a tent," says Editorial Director Ralph Smith, "and tell everyone we're going to put on a certain kind of show and sell admissions so that we know the people coming are really interested." Next week McGraw-Hill will put up a brand-new tent when it begins publishing...
Over them all it has Business Week, the main tent in the profitable McGraw-Hill circus, which made $3,272,505 net after taxes in 1952. Last year, Business Week ran more ads than any other magazine in the world (5,502 pages), and took in an estimated $12 million. Business Week is run by Managing Editor Edgar Grunwald, 43, a McGraw-Hill veteran, while Editor & Publisher Elliott V. Bell, onetime New York State superintendent of banking and Dewey aide, looks after broad policy. The magazine puts little premium on literary graces, but tells businessmen in their own language what...
...Pang's dull-eyed and incoherent widow and their four children, they huddled in a 15-by-30-ft. tent, which they shared with three others in a Pusan slum. Cardboard stuffed along the sides blocked out some of the cold, but in the middle of the room a pan of water froze quite hard. At week's end nobody from the Army had called on the family; a spokesman explained that "no administrative procedures have been drawn" to handle this sort of thing...
...battles for the Kumwha ridges, the Eighth Army in Korea was checking another figure last week: manpower losses caused by mental illness. From just behind the front, Psychiatrist Robert J. Lavin sent in an encouraging report on the 7th Division. Of 250 men who had shambled into his tent during the month, said Captain Lavin, he had been able to send no fewer than 247 back to duty. The great majority went back to combat within four or five days, and most of the others got service (e.g., as stretcher bearers) in the forward area. Only three cases did Lavin...
...made a surprising confession: "I don't read the papers," he said. "I wait until they come out and tell me. If it is bad enough, I'll hear of it." When a messenger came down to invite Ike to join the other generals in a tent, he said: "You mean all the brass is in there? O.K., but is it all right if I bring my friends along...