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...crew radiate the highly competitive, slightly giddy elan of a Cinderella team, up from nowhere to challenge the league leader. They have every reason to feel peacocky. After running dead last in ) prime-time audience ratings for nine years, NBC since September '84 has scrambled to within a tenth of a rating point of the dominant network, CBS, in that arcane but widely accepted Nielsen yardstick of "television homes." For those who count heads rather than houses, NBC leads in the number of viewers: 24.9 million to CBS's 23.2 million and ABC's 22.3 million, according to Nielsen...

Author: /time Magazine | Title: Video: Coming Up From Nowhere | 9/16/1985 | See Source »

...sage of Baltimore, H.L. Mencken, held monogamy to be comfortable, laudable and sanitary. This is the sort of no-frills domesticity that would appeal to Macon Leary, also from "Bawl-mer" and the main attraction of Anne Tyler's tenth novel. After his wife leaves him, Leary reduces homemaking to an antic science. A percolator and an electric corn popper hooked up to a clock radio allow him to wake up to brewed coffee and popped corn. Bed making is eliminated by stitching a sleeping bag from a sheet. To save time and kilowatts, the laundry is thrown into...

Author: /time Magazine | Title: Books: Innocent with an Explanation the Accidental Tourist | 9/16/1985 | See Source »

...fight about spaghetti, the issue is usually whose mother makes the best sauce. Last week a dispute over pasta was simmering on an international scale. In an attempt to protect U.S. noodlemakers, President Reagan slapped a large tariff increase on European manufacturers. The tariff will rise from about one-tenth of a cent to some 10 cents per lb. on the price of noodles made with eggs and from one-eighth of a cent to 10 cents for eggless pasta...

Author: /time Magazine | Title: Trade: Pasta War Ready to Boil | 7/1/1985 | See Source »

...viewers watch whatever station they left the dial on the night before. The show has also profited from hitting the road. Pauley and Co-Host Bryant Gumbel broadcast the program live from Rome for a week in early April, then Gumbel traveled solo to Viet Nam to mark the tenth anniversary of the Communist takeover. In late May the Today stars and staff -- 47 people in all -- traveled 2,500 miles on a specially outfitted train through the American heartland, stopping off to beam the show live from Houston, New Orleans, Memphis, Indianapolis and Cincinnati. What might have been merely...

Author: /time Magazine | Title: Video: Snap, Crackle, Pop At Daybreak | 6/24/1985 | See Source »

...Sunbelt, where the air conditioner is king. Yet his novels are not nearly as well known as the movies made from them. Horseman, Pass By is more recognizable as Hud. The Last Picture Show and Terms of Endearment have had far more viewers than readers. Lonesome Dove, McMurtry's tenth novel, is probably stampeding toward the screen at this moment. But first things first...

Author: /time Magazine | Title: Books: It's a Long, Long Tale Awinding Lonesome Dove | 6/10/1985 | See Source »

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