Word: tepid
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...marketing methods. For himself and his company, Grossman has introduced radical changes in Watney's all-too-quaint pubs, launched into discotheques at home, capitalized on the growing popularity of English-style pubs abroad. The innovations have tapped surging profits: while most of the industry is as tepid as its brew, Watney's last month reported a 19% jump in earnings for the first half of fiscal 1967, to $15 million...
...with some adroit window ledgerdemain, at the Modcap costumes of the period, at such ricky-ticky tunes of the '20s as Baby Face and Japanese Sandman. But when nostalgia dims, so does the picture's brightness. The new songs by James Van Heusen and Sammy Cahn are tepid at best, and Joe Layton's dance interludes are as spurious as bathtub gin, introduced solely to juice up a weak scenario...
...lucky to get even the $2 billion that he asked for. In the face of mounting congressional complaints about the high costs and muddled management of his domestic programs, he never once referred in his message to the Great Society or to the War on Poverty (he used the tepid phrase Strategy Against Poverty instead). But if the President was not about to charge ahead with vast new schemes, neither was he ready to retrench. He promised more federal aid to rural areas, where 43% of the nation's poor live, requested $1 billion for Community Action programs...
High society is the tepid wasteland between Old Society and pop culture. Buy an apartment with a spectacular East River view of the National Biscuit Company. Furnish it with Louis XV furniture and a Monet, any Monet--and you're in. Except you are not. In their frantic battle to retain Youth and Style, the beautiful people have discovered pop culture and all its childish play things...
Split Personality. Notre Dame Student President Jim Fish, who calls himself a "moderate," believes that the N.S.A. itself is suffering from a split personality-implying that it is simply trying to compensate for its tepid past with noisy radicalism. N.S.A. used to be a confederation of student governments that were understood to be little more than exercises in democracy, and had almost no power in molding university policies. Part of the leftward lurch is the result of the 1960 break away of the conservative Young Americans for Freedom, after the N.S.A. took a strong stand for civil rights...