Word: tepidity
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Dates: during 2000-2009
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...iced cider become so hot while British beer sales are tepid? Big ad budgets have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional heritage of cider and make effective use of classic rock songs like Donovan's Sunshine Superman. Premium ciders have also benefited by offering an appealing alternative to beer at a time when the public is fortuitously tiring of alcopops - sweet, soda-like drinks laced with alcohol. "People were fed up with things that...
...spring 2006 semester. Just one week after the announcement, Kirby resigns under pressure from Summers, setting off a wave of Faculty attacks on Summers that lead to Summers’ resignation in February. Summers’ and Kirby’s resignations, combined with tepid support for the November 2005 report, result in little progress being made on general education during the spring...
Kerry appeared fairly polished during his opening remarks, even garnering a few obligatory chuckles from the crowd when he sardonically wisecracked that there is “a flat-earth caucus in Congress.” Yet while those in attendance were respectful, it was obvious from the tepid applause that the Kerrys garnered for even red meat rhetoric that the audience wasn’t particularly enthused by the issues addressed...
...secondary character in this fact-based drama about a Scottish doctor (James McAvoy) testing his scruples against the seductions of power. The film replays the old Graham Greene trope of Europeans acting out their fascination and guilt amid Third World chaos. In this case, that makes for a tepid and implausible sideshow to the immense horror of Amin's genocidal rule...
...Nigerian anti-homosexuality bill he initially supported, which assigns a five-year prison term not only for practicing gays, but also for those who support them. Akinola either needs to publicly renounce, in strong terms, his early support of the bill's punitive clauses and to amplify the rather tepid concern he later expressed about them, or else he needs to explain why he's not doing so to the dozen or so churches in Virginia whose congregants were largely ignorant of the legislation when they voted to join Akinola's archdiocese in December...