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Word: tepidity (lookup in dictionary) (lookup stats)
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Raves from respected print critics, as well as popular broadcast reviewers like Siskel and Ebert ("Two thumbs up!"), are still prized by movie marketers. But in the scramble to fill up ads with gushy testimonials -- especially for films that haven't opened yet or have drawn tepid reviews -- publicists are turning increasingly to a cadre of lesser lights, mostly from radio and TV, with seemingly boundless enthusiasms. Susan Granger, who reviews for Connecticut's WICC radio and is now syndicated on about 100 stations, has lured moviegoers with passionate quotes for everything from Consenting Adults ("spine-tingling, disturbing, sexy, seductive...

Author: /time Magazine | Title: Attack of The Blurbmeisters | 3/15/1993 | See Source »

...Clinton era," he told me. He wanted to hear from a Harvard student, and I met him the next day for an interview. With disclaimers about my Harvard-white-Jewish-left-of-center-journalist bias, I told him about our generation--the cynicism held over from Watergate, our tepid support for Clinton...

Author: By Joshua W. Shenk, | Title: The Allure of Youth Politics | 2/5/1993 | See Source »

Spike Lee's much hyped film is a tepid, reverent biography...

Author: /time Magazine | Title: Time Magazine Contents Page | 11/23/1992 | See Source »

Moviegoers may accept Lee's burning logo and tepid melodrama as cinema's vision of Malcolm X now. They can hope for the fire next time...

Author: /time Magazine | Title: The Elevation of MALCOLM X | 11/23/1992 | See Source »

...prevailing view among middle-of-the-road Catholics appears to be that no letter at all would have been better than the tepid lip service embodied in the fourth draft. "It has been revised and qualified into insignificance," says theologian Rausch with a shrug. On the left, Ruth Fitzpatrick, leader of Women's Ordination Conference, finds it "pitiful that after nine years of work, this shoddy piece of paper is the best they can come up with." Feminist Schneiders argues that "you cannot say, 'Sexism is a sin except when we practice it.' Sexual apartheid is not acceptable...

Author: /time Magazine | Title: Religion: The Second Reformation | 11/23/1992 | See Source »

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