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Word: tequila (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...ever knew in your life." Kerouae bragged in a recent interview. "I came across the Mexican border one time with 21/2 pounds of grass around my waist in a silk scarf. I had one of those wide Mexican belts around me over it. I had a big bottle of tequila and I went up to the border guard and offered him some, and he said,'No, go on through, senior...

Author: NO WRITER ATTRIBUTED | Title: THE REAL WORLD | 10/22/1969 | See Source »

Since rum, vodka and gin are all so big, maybe there's a new "white hope" coming along? Some liquor companies think they may have spotted one. It is tequila, the distinctive Mexican cactus liquor that mingles lazily-but with a powerful wallop-with all kinds of ingredients. Imports are up 388% in the past five years, and nearly every major distiller has now made an agreement with a Mexican producer...

Author: /time Magazine | Title: Spirits: The Next White Hope | 6/21/1968 | See Source »

Only a hardy aficionado still downs tequila the traditional way-with a preliminary pinch of salt and a slice of lime. For thirsty Americans, however, the Mexican ritual is too time-consuming and ritualistic: the drinker sucks the lime, licks the salt from the back of his thumb, and only then tosses back the tequila. Número uno for the American tequila fans is the Margarita, a cocktail made with lime juice, Cointreau or Triple Sec and tequila, all poured over shaved ice and served in a frosty glass rimmed with salt. To push tequila into the really...

Author: /time Magazine | Title: Spirits: The Next White Hope | 6/21/1968 | See Source »

...Acapulco is a swingers' paradise filled with sunshine and golden people. Splashy new hotels and motels are sprouting up like beach umbrellas; old ones like Las Brisas, which includes a private pool and candy-striped Jeep with every bungalow, are adding new space. All over town, from the Tequila a Go-Go to the Paradiso, night life is a throbbing pandemonium. But there is another side to Aca pulco that the gay, sunny travel posters ignore: the resort city is one of Mexico's worst centers of crime...

Author: /time Magazine | Title: Mexico: Acapulco's Other Side | 9/22/1967 | See Source »

Here in Los Angeles vodka has been run over by a contraption known as a Mexican Edsel-half tequila, half V8. (Wow! It sure doesn't taste like tomato juice...

Author: /time Magazine | Title: Letters: Oct. 28, 1966 | 10/28/1966 | See Source »

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