Word: tequila
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Dates: during 1970-1979
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...this hour, Donald has usually dozed off, but Janet, who says she became an insomniac at the outset of their relationship the first week of school this year, reads on while sipping the last few drops of her shot of tequila. Janet concedes that studying in this atmosphere is a bit distracting, but "I can do it and I want to, anyway." If she didn't seize the opportunity to be with her boyfriend at these late hours, she says, she would never see him. Between the hours of 9 in the morning and dinner, Donald busies himself with...
...Crosby will soon sing the praises of a more potent libation. At a $10,000 bash for the press in Beverly Hills last week, Crosby, 75, and Comedian Phil Harris, 69, announced the formation of their own import company. The pair's first product: Mexico's Herradura Tequila, a blue-chip potable that will sell in the U.S. for $13 a fifth. "It's a natural," says der Bingle. "Phil has been known to take a drink from time to time. If he does half as much for Herradura as he's done for Jack Daniel...
Made from a cactus-like succulent grown in volcanic soil near the town of Tequila in Jalisco, tequila was probably the first distilled liquor in America; it was an Aztec tipple. Today its staunchest U.S. aficionados are in the West, where generations of visitors to Baja California have knocked back the musty-smelling liquor for a few cents a glass. It is no cheap shot north of the border; prized brands like José Cuervo 1800 and Sauza Conmemorativo sell for $10 to $11 a fifth. Nonetheless, at outlets such as Liquor Castle in Beverly Hills, which sells 20 cases...
...Tequila Sunrise. Throughout the country, tequila appeals most strongly to the young, for whom it serves as something of a maturity symbol. Its biggest new markets beyond California are states with high college enrollments, notably Michigan, Pennsylvania, Ohio and Illinois; the major distributors promote their product heavily on campus. The tequila boom was partly pushed by the Rolling Stones, who swigged the stuff on tour, and another rock group, the Eagles, who recorded a hit called Tequila Sunrise (named for the tequila potion made with orange juice and grenadine...
Though a few diehards still down tequila the traditional way-straight, with a lick of salt and a wedge of lime-most gringos prefer cocktail variations like the Margarita, made with lime juice and triple sec. Other Aztec ?Oles!: T'n'T (with tonic); Bloody Maria or Mexican Mary (substituting tequila for vodka); Brave Bull (with Kahlua); the Freddy Fudpucker (with orange juice and Galliano); and Cold Gold, a sort of Aztec on the rocks. Tequila will probably never rival bourbon, Scotch, gin or vodka in the U.S. It is additionally appealing in another respect, however. According...