Word: tequila
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Dates: during 1990-1999
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...Salt, tequila and lime...
...seem to bother with the whole "tuning" thing, the Lynnfield Pioneers sound pretty damn good. They're a thrashing mess of distorted guitar, dissonant Moog organ, unfettered drumming and delightfully adolescent lyrics praising the virtues of drugs and sex ("she always said she was just the same/she liked tequila and cocaine"). A spirited intensity infused with funkiness and pop sensibility propels their latest effort, Emerge, beyond the banality this formula might suggest--but not very far beyond. About half the songs take off while the rest crash and burn...
...guys didn't want to drink, so they didn't have to," says a male varsity athlete of his team's recent initiation. "The rest of us drank tequila. You had to tell a joke, and it if wasn't funny you had to do a shot...
Sociology repeats geography. The Great Basin does not just trap precipitation; it is also a sinkhole for curious ideas. In the Salt Wells brothel outside Fallon, a group of buzz-cut Navy buddies are swigging tequila around a blazing fireplace. They narrate the day's maneuvers with swooping hand gestures while a giggling, shirtless young prostitute looks on. She seems unimpressed by the flyboys' classified briefing. At the bar, a middle-aged cowboy quietly raves about a plot to swamp Nevada in methamphetamine ("crank"). The cowboy doesn't want his name used (few people do out here), but he does...
...biggest sellers last year were Seagram's Absolut vodka (3.3 million cases, up 5.2%) and Grand Met's Jose Cuervo tequila (2.5 million cases, up 6%), brands that are heavily marketed. And therein lies a potential problem: Congress is contemplating hearings on the advertising of alcoholic beverages...