Word: tequila
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Dates: during 2000-2009
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...lifestyle and consumer behavior in every market"--getting customers to pay up for premium brands. In China, Pernod just repositioned Chivas Regal with an 18-year-old edition--at twice the price of the 12-year-old--boosting sales 17% over the past six months. In the U.S., where tequila is the fastest-growing premium category, the company will launch Tčzon (named for the stone that pounds the agave plant in production) at $60 a bottle in January. Its wine portfolio, including Jacob's Creek, surges with more than 150 of Allied's Spanish wineries, particularly in the Rioja...
...novelist named, not coincidentally, Bret Easton Ellis. The fictional Bret has written the same novels the real one has. The fictional Bret cavorts with celebrities ("Jean-Michel Basquiat, Molly Ringwald, John McEnroe, Ronald Reagan Jr. ..."), has numerous affairs with both sexes and is perpetually strung out on coke, tequila, heroin, cosmopolitans and crystal meth. He even has a novelist pal named Jay McInerney. (According to Ellis, McInerney was not thrilled with his cameo appearance. "Really, out of all the s_____ things that have been written about him, this is the lowest? I guess he's very sensitive." McInerney could...
...have no other way to tell the future, and we cannot know if the choices we are making will turn out for the best. We have each made our share of mistakes, and there are many out there who can attest to mine. There are the courses and the tequila shots I shouldn’t have taken, the darks and whites I should have separated, the office hours I should have attended, the papers I should have started a few days earlier, and the arguments I should have conceded. There are the times I should have held my tongue...
...Banknorth Garden and the improbable McDonald’s All-American Basketball Team comes a new form of advertising, still in its early planning stages. Outsized billboards deployed into low earth orbit and visible to the naked eye could some day bring us the Eagles-inspired Jose Cuervo Tequila Sunrise and the largely unintended Chuck E. Cheese’s Partial Lunar Eclipse...
...strictly within the rules, they'd be well advised to stop and maybe even own up. Saying sorry might earn them some goodwill." Perhaps, but elephants rarely apologize. - With reporting by Joe Kirwin Yo, Ho, Ho - and 35 bucks Are booze drinkers - already accustomed to upscale whiskey and "sipping tequila" - ready for pricey rum? France's Moët Hennessy thinks so: it's launching 10 Cane, a premium rum from Trinidad, in U.S. stores this spring. The price: $35 a bottle, about three times what you'd expect to pay for Bacardi. No word yet on whether 10 Cane...