Word: tequila
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Dates: during 2000-2009
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...Pissed in Andrew’s Tequila Bottle...
There was also an incident when Bourdon-Feniou, fed up with hallmate and future blockmate Andrew T. Kleimeyer ’03, found a unique way to exact his revenge. “I pissed in Andrew’s tequila bottle. And now we’re good friends,” he laughs...
...past decade, through good times and bad, Americans have drunk less but better, boosting superpremium liquors like Grey Goose vodka and Patron tequila, which cost $3 to $4 more a drink in bars than house brands. Profit margins on such brands are higher all the way from distillery to bar, but they barely balance out the industry-wide drop in volume...
...show, as is beer. But in the race to tempt the palates of a generation brought up on mocha frappes--and maybe even, in some cases, grab the sweet-toothed fake-ID crowd--what chance does, say, a fine vodka like the venerable Russian Magadanskaya have against Ciclon, the tequila-and-lime-spiked rum, or Coco coconut-flavored rum, both getting big play at the Bacardi booth? ("There's not another 70-proof coconut rum out there," says Steven Messer, a Bacardi assistant marketing manager.) Or against Atomic X's cloying, vaguely tropical, nonalcoholic energy drink being touted...
...makes Robert Plotkin of BarMedia, a well-known consultant, say, "Oh, my goodness." But it tastes like ... vodka. Its importer, Sylvia Scherer, of West Import & Export in Kenai, Alaska, is marooned near the back of the hall, far from big corporate booths pushing Stoli Cranberi vodka and Tarantula Azul tequila. Scherer struggles to nail down distribution beyond Alaska, California and Georgia. "One of these days everybody's going to discover us," she says. For now, she swims against a purple, berry-flavored tide. --With reporting by Julie Rawe/New York