Word: tequilas
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...good friend of mine at Bucknell University tells me that his rounds of golf always remain evenly-matched down the stretch because "whoever wins the hole takes a shot of Tequila." Such a policy would be most useful (if not simply entertaining) in the PGA to ensure good players like Tiger don't get away with too large a lead...
...Entertainment plan to introduce Pop.com They say they want to keep the Web's indie feel, and the below-$10,000 price tag for less-than-six-minute episodes allows the studio to take chances on ideas like this: a talk show where the host slams a shot of tequila before asking each of his six questions...
Another push for tequila consumption came in 1997 from the World Trade Organization and the European Union. Since 1974, the Mexican government had kept tight control over the production and labeling of the liquor: only tequila made from at least 51% Weber blue agave grown in Jalisco state or five designated neighboring areas could bear the generic tequila name. The WTO and the E.U. concurred, making tequila--like Champagne, Cognac and sherry--one of the world's few geographically defined liquors. Suddenly dozens of brands produced in other Mexican states, the U.S. and Spain had to be relabeled, focusing...
...southern state of Oaxaca--outside the officially designated zone. Sales of Oaxacan agave to Jalisco have roughly doubled in the past year. Mexican regulators are trying to crack down on the rogue suppliers and buyers and have closed at least one distillery. The smuggling also threatens production of tequila's less tony cousin, mescal, made with unauthorized agave species or Weber blue grown outside the designated zone, by driving up Oaxacan agave prices...
Despite the agave crunch, tequila's popularity is likely to endure--another reason those caballitos are going to cost more. Elliot Lane, deputy editor of Drinks International Bulletin, a London liquor newsletter, expects prices to rise 30% to 60% in the next six months. So forget buying limes and salt--you'll be needing every penny for tequila...