Word: teradata
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Dates: during 2002-2002
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Throughout the '90s, data mining spread from one industry to the next, enabling companies to know more about customers' needs and to zero in on the characteristics that distinguish the customers they want from those they do not. A credit-card company using a system designed by Teradata, a division of NCR, found that customers who fill out applications in pencil rather than pen are more likely to default. A major hotel chain discovered that guests who opted for X-rated flicks spent more money and were less likely to make demands on the hotel staff, according to privacy consultant...
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