Word: teragawa
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...late 1990s, Sharp's president, Katsuhiko Machida, was determined to shed the company's image as a mere parts provider, so he approached industrial designer Toshiyuki Kita for help. "Our goal was to create not just a flat TV but a completely new product," says Masatsugu Teragawa, Sharp's corporate audiovisual director. "It had to look nothing like what we know TV to look like...
That pressure has pitted manufacturers against one another to come up with thinner, lighter, cleaner LCDs. Sharp plans to build a $3.4 billion factory near Osaka to produce bigger screens more efficiently. Yet, Teragawa says, as flat screens grew in popularity, the products became virtually indistinguishable from one another...
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