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Perhaps one of the most indicative-and amusing-effects of American influence has been the infiltration of American English into other languages. Japanese sometimes sounds like Japlish: masukomi for mass communications, terebi for TV, demo for demonstration and the inevitable baseballisms pray bollu, storiku and hitto. Franglais permits a Frenchman to do le planning et research on le manpowerisation of a complexe industrielle before taking off for le weekend in le country. German now is splattered with such terms as discount house, shopping center, ready to wear and cash and carry. And the latest expression in Frankfurt ad agencies...

Author: /time Magazine | Title: Essay: THE IMPACT OF THE AMERICAN WAY | 7/22/1966 | See Source »

Japan last week became the first country in Asia to have regular television programs. To celebrate the beginning of Terebi Jidai (the Television Era), thousands of Japanese crowded into Tokyo's public halls, schools and dealers' shops to watch on TV screens a succession of congratulatory speeches by Japanese officials and U.S. Ambassador Robert Murphy ("This reflects the progressive spirit of the new Japan"). The speeches were followed by films of Eisenhower's inaugural, a ballet and the playing of a Kabuki drama called A Scene from Yoshinoyama...

Author: /time Magazine | Title: Radio: Terebi Jidai | 2/16/1953 | See Source »

Tetsuro Furugaki, president of the Broadcasting Corp. of Japan, explained that Terebi would go off the air at 9 o'clock each evening "so that it won't interfere with children's sleep. In other countries, I have seen many households disrupted because children wanted to stay up and watch TV. The development and education of children is our main concern...

Author: /time Magazine | Title: Radio: Terebi Jidai | 2/16/1953 | See Source »

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