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...customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body of work that will be presented over the next couple of years." Yet the company has so far resisted franchisees that have been too explicit about price. Last year in Seattle, a group of McDonald's franchisees ran a billboard that read, "Four Bucks Is Dumb," a clear shot at Starbucks...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

...beginning of the end of the bank crisis because they will raise confidence in these institutions and even give bank stocks a boost. As news of the results has trickled out in recent days, bank stocks have indeed shot higher as investor fear has subsided. But longer term a big issue remains: Investors need to know just what the government's stakes in these banks are worth since that directly affects what the investors' stake is worth. The government says the future stakes it takes in the banks will not be common equity, but preferred stock that is convertible into...

Author: /time Magazine | Title: The Bank Stress Tests: A $75 Billion Mid-Term Exam | 5/7/2009 | See Source »

...ideas. A superb teacher himself—perhaps the article could have given his average Q rating over the last 10 years? —he has proven himself an effective and trusted administrator. He’s also pretty bright: an intellectual force I would say, if the term wasn’t already debased. Harvard’s undergraduates will benefit from a master teacher in charge more than from any leading composition scholar it may find elsewhere...

Author: By Eric Weinberger | Title: Exposing the Field of Writing | 5/7/2009 | See Source »

...also particularly troubling that, as per the seller’s stipulations, a large portion of the building would have to be set aside for “progressive social organizations,” a term that, while nebulous, connotes a certain ideological leaning the UC has no business promoting with its real estate. The UC is a body intended to represent Harvard’s entire undergraduate population, and no social space it attempts to create should ever alienate those students whose political views may not necessarily be classified as “progressive...

Author: By The Crimson Staff | Title: The Capital Campaign to Nowhere | 5/7/2009 | See Source »

...Tata Motors' unusual sales scheme for the Nano could ease some of its financial pressures related to $3 billion in short-term debt taken on by the company to acquire Jaguar and Land Rover from Ford in March 2008. Because buyers placing orders for Nanos were required to pay for their cars in full, Tata Motors - India's largest car company - is receiving a $507 million cash infusion. Analysts say the revenue will reduce the company's liquidity problems and make it easier to refinance its outstanding loans, which come due next month. Tata Motors repaid $1 billion...

Author: /time Magazine | Title: Indian Car Buyers Snap Up the Nano | 5/6/2009 | See Source »

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