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...bottom line down the road. "It's a slippery slope," says David Carter, executive director of the Sports Business Institute at the University of Southern California. "If the consumer lowers the threshold, it's harder to get back to the true market price. It's a decent short-term strategy that can wreak havoc in the long term." International Speedway, for one, insists the deals will stick around for some time. "We're doing a price-resetting," says chief marketing officer Daryl Wolfe. "We're not talking about a quick-and-dirty discount...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

Pray and meditate enough and some changes in the brain become permanent. Long-term meditators - those with 15 years of practice or more - appear to have thicker frontal lobes than nonmeditators. People who describe themselves as highly spiritual tend to exhibit an asymmetry in the thalamus - a feature that other people can develop after just eight weeks of training in meditation skills. "It may be that some people have fundamental asymmetry [in the thalamus] to begin with," Newberg says, "and that leads them down this path, which changes the brain further...

Author: /time Magazine | Title: The Biology of Belief | 2/12/2009 | See Source »

...likely to go on the blink. "There are very real changes that occur in the body very rapidly that might explain the clarity during fasting," says Dr. Catherine Gordon, an endocrinologist at Children's Hospital in Boston. "The brain is in a different state even during a short-term fast." Biologically, that's not good, but the light-headed sense of peace, albeit brief, that comes with it reinforces the fast and rewards you for engaging in it all the same. (See pictures of the end of Ramadan...

Author: /time Magazine | Title: The Biology of Belief | 2/12/2009 | See Source »

...There is a reason that students often seem more invested and interested in their extracurriculars than in their academics. This (admittedly revolutionary) idea is one way for Harvard to harness that for its own J-term innovation. The kids in those admissions videos are right: Despite having some pretty high-quality classroom instruction, we do learn the most from our fellow students...

Author: By Nathaniel S. Rakich | Title: What I Did Next January | 2/11/2009 | See Source »

...arrested for refusing to give up her bus seat, Rock Around the Clock hit the top of the music charts, and John Dingell was elected to Congress. The 29-year-old lawyer won a special election to replace his father, who died in office, and won a full term of his own the following year. On Feb. 11- after 26 more elections- the Michigan Democrat became the longest-serving House member in U.S. history. Dingell, now 82, spoke with TIME about his early days in Washington, the crisis in the American automobile industry and how he does not want...

Author: /time Magazine | Title: Rep. John Dingell | 2/11/2009 | See Source »

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