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...required whether 10 or 100 passengers are on the aircraft. On the other hand, if most of the people who bought the pass are business travelers who would have spent a few thousands bucks commuting on JetBlue in September and early October, the promotion could backfire in the near-term...
...JetBlue, however, insists it's looking long-term. The airline acknowledges that the pass could cut into profits. "That's a possibility," says company spokesman Bryan Baldwin. "But I think we've already seen the upside. The buzz and excitement we've created have far exceeded our expectations. We look at it as just more than dollars and cents." For example, customers are flocking to the JetBlue route map: hits jumped 700% after the promotion was announced, on Aug. 12. Even flyers who ultimately passed on the offer became more familiar with JetBlue. "People are on the website, sitting around...
...long-term effects of the agreement on the Swiss banking industry, however, are difficult to predict, experts say. "The settlement is a success for Switzerland and its financial center because it takes away a lot of pressure," says Teodoro Cocca, a former professor of wealth and asset management at the Swiss Finance Institute in Zurich. "But what is disturbing is that it contains elements of a 'fishing expedition,' and potentially other Swiss banks that have U.S. clients could be put under similar pressure." (See the top 10 tax dodgers...
...notes that while Mexico has 370 police officers per 100,000 people, the U.S. has only 225 - but enjoys a far more effective and trustworthy police culture. "Security in Mexico: Implications for U.S. Policy Options" recommends that since Calderón's military crusade can only be a short-term drug-war strategy, the U.S. must "engage in a strategic partnership with Mexico that emphasizes reform and longer-term institution-building." One goal, aside from reining in police corruption, is to bridge the chaotic gaps between federal, state and local police that let Mexico's drug cartels divide and conquer...
...security analyst at El Colegio de México in Mexico City, "Programs like Mérida also need to direct more resources at curbing demand for drugs in the U.S. This has to be more about getting at the root causes of the drug war, not flashy short-term gestures that benefit U.S. helicopter manufacturers...