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...Milk. Brooklyn's Chas. Pfizer & Co. has developed a synthetic sow-milk called "Terralac," fortified with the antibiotic Terramycin. With Terralac, farmers can take baby pigs, which usually suckle for 56 days, away from the sow within 48 hours, prevent the newborn from being crushed by its clumsy mother. In experiments, Terralac cut down infant pig mortality to 5% (v. normal...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Nov. 26, 1951 | 11/26/1951 | See Source »

...Terramycin...

Author: /time Magazine | Title: NATIONAL AFFAIRS,WAR IN ASIA,INTERNATIONAL & FOREIGN,PEOPLE,OTHER EVENTS: The President & Congress | 10/29/1951 | See Source »

This week McKeen showed just what he meant. As a result of a plant expansion that will double production, Pfizer sliced the price on terramycin, its biggest seller, from 15% to 40%. The cut was bound to shake down prices of terramycin's two great competitors, Lederle's aureomycin and Parke, Davis' chloromycetin...

Author: /time Magazine | Title: CORPORATIONS: Wonder Drugs' Wonder | 10/1/1951 | See Source »

...check the molds in 100,000 different samples of soil, gathered from all over the world. The job, says McKeen, was to find "the compounds that God has put in the earth for centuries." After uncovering 75 possible antibiotics, none of which did the trick, Pfizer chemists came across terramycin in dirt from Indiana, promptly dubbed it the "Spirit of '76." A "broad band" antibiotic, terramycin attacks 55 diseases...

Author: /time Magazine | Title: CORPORATIONS: Wonder Drugs' Wonder | 10/1/1951 | See Source »

Life in Spoonfuls. Since terramycin was put on the market in March 1950, Pfizer stock has risen from 62 to 120, was later split 3 for 1. Pfizer sales this year are already running at the rate of $100 million (v. $60 million last year) and earnings at the rate of $2.94 a share...

Author: /time Magazine | Title: CORPORATIONS: Wonder Drugs' Wonder | 10/1/1951 | See Source »

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