Word: terrifically
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Dates: during 1947-1947
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...Variant of the Hollywood term, "Boffo Terrif," big box-office smash...
...describe the golden cinema business of the war years, Hollywood had used a special phrase-"boffo terrif." By last week Hollywood knew that it was time to use another phrase; things had changed. Movie attendance ("boffo") was down 25%-45% in extreme cases. In the nation's theaters, business had slipped until it was a mere "boffo sensational...